Throwing your resources toward each new trend isn't only risky, but it also can lead your team to burnout. It’s great to try new things, but don’t forget about your brand’s core mission and values along the way. And if a new development looks like it might have some staying
While more than 90 percent of marketers report LinkedIn as a leading source of quality content, only 1 million users claim they’ve published an article and just 3 million actively share content on the channel each week.
We all belong in different places, with different people. Consumers want to have meaningful relationships with the brands they engage with. Establishing a genuine connection with your target market means giving them a space where they can come together around shared values.
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So, you need to write a new piece of content but are stuck for ideas? Don’t worry, you’re not alone… In an overcrowded online space, it’s not easy thinking of a new angle or fresh take on subjects your audience would be interested in. Even when you’ve identified a killer idea, writer’s