From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number
When it comes to creating connections, brands are in a unique position to step up. Consumers want to feel like they’re part of something bigger than themselves. While it’s essential to create an experience that connects them to the brand, connecting them to a bigger brand community of like-minded people
While more than 90 percent of marketers report LinkedIn as a leading source of quality content, only 1 million users claim they’ve published an article and just 3 million actively share content on the channel each week.
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.
We all belong in different places, with different people. Consumers want to have meaningful relationships with the brands they engage with. Establishing a genuine connection with your target market means giving them a space where they can come together around shared values.
So, you need to write a new piece of content but are stuck for ideas? Don’t worry, you’re not alone… In an overcrowded online space, it’s not easy thinking of a new angle or fresh take on subjects your audience would be interested in. Even when you’ve identified a killer idea, writer’s