The Winning Social Media Content Strategy TV Networks Use
From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number
How to Create Brand Community Among Your Customers
When it comes to creating connections, brands are in a unique position to step up. Consumers want to feel like they’re part of something bigger than themselves. While it’s essential to create an experience that connects them to the brand, connecting them to a bigger brand community of like-minded people
Boost Your LinkedIn B2B Content Marketing Strategy
While more than 90 percent of marketers report LinkedIn as a leading source of quality content, only 1 million users claim they’ve published an article and just 3 million actively share content on the channel each week.
Decade of the Young-Old – Yold
Enter the “YOLD” This new stage of life is called Young-Old or Yold, people aged between 65 and 75 by the Japanese, who are the world’s longest-living society.
How to Build Thought Leadership Without Bragging About Yourself
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.
MIPTV – Leave it Alone
A new market experience, more curated content, supercharged networking and an expanded hosted buyer’s programme are set for a reimagined MIPTV in 2020, is taking place March 30th to April 2nd in Cannes.
How to Build Your Own Brand Community
We all belong in different places, with different people. Consumers want to have meaningful relationships with the brands they engage with. Establishing a genuine connection with your target market means giving them a space where they can come together around shared values.
Build Brand Community and Boost Your Sales!
The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates.
Enhancing the brand community experience
The customer journey is just what it sounds like. It is the series of steps that a customer takes to buy your product. It starts with becoming aware that they have a need.
Stuck for Content Ideas?
So, you need to write a new piece of content but are stuck for ideas? Don’t worry, you’re not alone… In an overcrowded online space, it’s not easy thinking of a new angle or fresh take on subjects your audience would be interested in. Even when you’ve identified a killer idea, writer’s