Creating a Brand Identity: Questions to Consider
Defining a brand identity isn't a "fluffy" exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage. Research by McKinsey confirms that we're operating in an era of "digital Darwinism," or intense disruption. Well-defined brands that adopt the
The Winning Social Media Content Strategy TV Networks Use
From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number
You vs. The Data: When to Start Thinking. vs Operatic Agency.
If you're allowed 10 friends in your coronavirus lockdown 'bubble'
Digital Marketing Is A Long Game
Throwing your resources toward each new trend isn't only risky, but it also can lead your team to burnout. It’s great to try new things, but don’t forget about your brand’s core mission and values along the way. And if a new development looks like it might have some staying
Boost Your LinkedIn B2B Content Marketing Strategy
While more than 90 percent of marketers report LinkedIn as a leading source of quality content, only 1 million users claim they’ve published an article and just 3 million actively share content on the channel each week.
Decade of the Young-Old – Yold
Enter the “YOLD” This new stage of life is called Young-Old or Yold, people aged between 65 and 75 by the Japanese, who are the world’s longest-living society.
How to Build Thought Leadership Without Bragging About Yourself
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.
The Beginner’s Guide to Chatbots for Brand Engagement
Chatbots are transforming brand experience and redefining how brands engage their brand community – but not all are created equal. A lovable chatbot is a great way to keep your visitor hanging on, dish out efficient customer service and nail down a conversion. A bad one is annoying and a great way
How to Build Your Own Brand Community
We all belong in different places, with different people. Consumers want to have meaningful relationships with the brands they engage with. Establishing a genuine connection with your target market means giving them a space where they can come together around shared values.
Build Brand Community and Boost Your Sales!
The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates.