Creating a Brand Identity: Questions to Consider
Defining a brand identity isn't a "fluffy" exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage. Research by McKinsey confirms that we're operating in an era of "digital Darwinism," or intense disruption. Well-defined brands that adopt the
The Winning Social Media Content Strategy TV Networks Use
From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number
And then everything changed…
War is the realm of uncertainty; three quarters of the factors on which action in war is based are wrapped in a fog of greater or lesser uncertainty. A sensitive and discriminating judgment is called for; a skilled intelligence to scent out the truth. Carl von Clausewitz I can’t lay claim
You vs. The Data: When to Start Thinking. vs Operatic Agency.
If you're allowed 10 friends in your coronavirus lockdown 'bubble'
The surprising health benefits of the coronavirus lockdown
If you're allowed 10 friends in your coronavirus lockdown 'bubble'
If you’re allowed 10 friends in your coronavirus lockdown ‘bubble’… here’s how to choose
If you're allowed 10 friends in your coronavirus lockdown 'bubble'
COVID Lockdown Awards
If you’re feeling a little overwhelmed by the coronavirus crisis, put on some headphones, close your eyes and listen to this playlist.
The 30 best calming and relaxing music to listen to right now
If you’re feeling a little overwhelmed by the coronavirus crisis, put on some headphones, close your eyes and listen to this playlist.
How Our Small Business Will Survive The COVID-19 Pandemic
This week, online slang gatherer Urban Dictionary defined ‘Covidiot’ as, “Someone who ignores the warnings regarding public health and safety [relating to Covid-19].”
Best outdoor workouts to try in the park or your back garden
This week, online slang gatherer Urban Dictionary defined ‘Covidiot’ as, “Someone who ignores the warnings regarding public health and safety [relating to Covid-19].”