Signs It’s Time to Fire a Client
Client relationships are tricky, especially when you’re an entrepreneur. There’s no one set of strategies that will help you get along with every client you have, and because each client translates to more revenue for your business, it’s tempting and natural to want to do everything you can to preserve
Creating a Brand Identity: Questions to Consider
Defining a brand identity isn't a "fluffy" exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage. Research by McKinsey confirms that we're operating in an era of "digital Darwinism," or intense disruption. Well-defined brands that adopt the
The Winning Social Media Content Strategy TV Networks Use
From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number
You vs. The Data: When to Start Thinking. vs Operatic Agency.
If you're allowed 10 friends in your coronavirus lockdown 'bubble'
How Our Small Business Will Survive The COVID-19 Pandemic
This week, online slang gatherer Urban Dictionary defined ‘Covidiot’ as, “Someone who ignores the warnings regarding public health and safety [relating to Covid-19].”
How to Create Brand Community Among Your Customers
When it comes to creating connections, brands are in a unique position to step up. Consumers want to feel like they’re part of something bigger than themselves. While it’s essential to create an experience that connects them to the brand, connecting them to a bigger brand community of like-minded people
Writing Digital AD Copy That Converts
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