Re-Brand • Intro Video • Website Creation
Toronto Community Hostel provides urgent housing and services to refugee families, men, women and children and support their successful settlement in Canada. Wanting to create awareness on their refugee support programs and increase their donor base – TCH needed a trusted partner. With a severely outdated web presence and no active fundraising – LeFace got to work re-designing their new brand identity, website designs and development, and a strategy to increase donations.
Toronto Community Hostel
Not for Profit
TCH Intro Video
TCH has a simple mandate. Helping Refugees with new beginnings. The site design and messaging needed to convey the mandate and ask quickly. The homepage has simplistic design with strong use of typography to convey the need.
The simplistic “honest” approach transfers into the video direction – to inform and not bombard the viewer while learning about TCH.
LeFace now manages their brand community through social media management, generating press appearances and hosting fund raising events.