Case Study | Shaftesbury Website
01
Concept
Unifying the the distinct company LOB'S into a unified design and experience was the main challenge as each LOB was previously under-represented. Each LOB had a distinct design created.
02
ROE
Using Return on Experience we designed a narrative for each page while tying it to the Shaftesbury brand. Particularily important as new LOB's are introduced under them main Shaftesbury website.
03
Development
Every project needs to be done 'tomorrow' but we had 8 weeks to meet the MIP Market deadline so we doubled on resources - we selected Wordpreess as platform while utilizing common for layout.
04
Content
A cohesive brand tone was introduced with SEO as the driver (keywords and backlinks) - specifically for Shaftesbury Branded to compliment reputation management efforts on LinkedIn.
Long term client Shaftesbury relies on LeFace to manage their events and provide sales support in Cannes during the markets, We were honoured when award the contract to redesign and develop the the Shaftesbury corporate website. Combining the 3 LOB’s into a unified brand was a challenge while still keeping their unique identity. We introduced new messaging that captured their wide offering – Content for all Screens – which influenced all design layouts.
