Coach Within

Creative Direction    •    Content Marketing    •   Social Media Management

Project Overview

A disruptive exercise approach. Dr. Bob Grisdale, chiropractor, professor, inventor knows what it takes to get people fit. He has been in the business for 40 years. Providing creative direction on video shoots and site design, LeFace now manages Coach Within social channels with a focus on organic grass roots growth utilizing traditional content marketing techniques.


Coach Within


Exercise Equipment

Art Director

Colin Turnbull



Design Ambition

Starting from scratch. Colin and his team ideated on how to enter a crowded exercise industry. Starting with a brand guide, performing keyword research, a design direction was created. Relying on video, hundreds of hours of exercise movements and intros video were shot and edited.

The result. A digital experience that captured the essence of CoachWithin while educating the benefits of this new exercise approach.

Our Biggest

On Going

LeFace continues to drive product awareness via social media management, content marketing and paid advertising. Grass roots social growth is the core of all activities – ensuring we have a solid base.