Benefits of Live Streaming

Why you should care about Live Streaming Video

The world of marketing is always evolving, leaving marketers constantly on their toes when it comes to new ways of reaching customers and spreading brand awareness. There’s no question that live streaming events are on the rise. Currently, live streaming video accounts for over 66% of ALL internet traffic, and is expected to jump to 82% by 2020*. And there’s a reason for that.

So why should you use live streaming?

To understand why live streaming can be huge for your business, you need to know why people are watching it. You need to understand why people are tuning in at alarming rates to live streaming content. And the truth is, people are watching live-streamed content for the same reasons they love TV:

Live Streaming LeFace Brand Community

Here are the top benefits of live streaming and why YOU should make it part of your marketing and communications strategy:

1: More Authentic Interaction with Your Audience with Live Streaming

Live streaming invites your audience in – giving them a behind-the-scenes, exclusive look at your everyday life. Technology allows for you to have a conversation with them as they’re watching, making them feel like you’re talking with them, not to them.

Your audience wants to see where you work, where you live, where you spend your time. Show them that! There’s nothing more authentic than taking an hour out of your daily activities to spend time with your audience.

2: Bring a Human Touch to growing your Brand Community

When you think of digital marketing, most people see digital advertisements, social media, emails, blogs, infographics – something made for the masses. Live Streaming brings a genuine interaction with your audience. Sure, it’s still online, but live streaming gives your digital marketing a human, personalized touch.

That voice they hear, that person they see, that represents your brand and gives them human interaction in a digital world.

3: Live Streaming Content That Can Be Viewed Or Re-Purposed Later

Whether you’re creating clips from your live streaming event, or want to share the entire live stream later, you can gain mileage out of your event by repurposing the valuable content later. If your audience wasn’t able to watch it when you were live, or you had something really important to share that you just don’t want them to miss, by creating clips of your live event, you can distribute them among different platforms to increase the viewing of your message.

Easily add content to your marketing calendar with short, highlight clips of your live streaming event. Some of your audience may digest shorter videos better!

When you think of digital marketing, most people see digital advertisements, social media, emails, blogs, infographics – something made for the masses. Live streaming brings a genuine interaction with your audience. Sure, it’s still online, but live streaming gives your digital marketing a human, personalized touch.

That voice they hear, that person they see, that represents your brand and gives them human interaction in a digital world.

4: Get Real-Time Audience Feedback

Some live streaming technology allows you to ask polls during your event. You can gather real-time feedback from your audience. Before your live stream, strategize what questions you want to ask which form of communication do they prefer? Are they interested about learning more about a product you are offering, or want to become an email subscriber? Any multiple choice questions you have for your audience can be asked during live streaming events using specific technology.

Conclusion

Marketing tactics fade over time like everything else.

Consumer behavior changes, new technologies emerge, and old ones die out.

We need to constantly be on the lookout for new forms of reaching customers and building a brand community.

So it’s important to pay attention to live video. It’s not just for video games anymore.

Live streaming is accessible and beneficial to everyone, and it’s time you started using it. Why? For one, the growth of the live-streaming industry is almost unprecedented, and you don’t want to be left behind, risking huge potential to grow your business.

Luckily, it’s not that hard to implement. Any brand can start live streaming immediately. So start using platforms like Facebook to grow your audience. It has more than two billion monthly active users, meaning there is a big potential for growth.

Or consider using Instagram to get more behind-the-scenes live videos that show a natural brand presence.

Find a platform that works for you and then jump on it. Because you don’t want to miss the boat on live streaming.

Live Streaming is the future of video content, and it’s only going to continue to grow through 2021.

LeFace live streams live and pre recorded video for our clients and we have recently cracked streaming pre recorded content to Instagram.