LeFace Insights

Brand Community insights from our digital life!

AIDA framework LeFaceb Brand Commnunity
Making a sale to start a relationship
The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path . For the longest time, it served as a checklist...
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Brand Community SEO
Advanced Cheat Sheet To Brand Community SEO
Disclaimer: This is a long article. We included images to break up sections and provide context – so it isn’t all copy. There are important Brand Community SEO techniques discussed...
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build brand community to increase sales
Build Brand Community and Boost Your Sales!
The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand...
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Website Usability and Brand Community
Website Usability and Brand Community
HOW DO USERS THINK?   Basically, users’ habits on the web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the...
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Brand Community Experience
Enhancing the brand community experience
Any time a customer interacts with your brand is a brand community touch point and is an opportunity to enhance the brand community experience. These include face to face contact...
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Brand Community and Charities
Charities and Brand Community
Charities need to remember why they exist – and shout about it Purpose, is “the reason for which something is done or made or for which something exists”. Charities should be...
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brand story and brand community
Authentic Brand Stories Create Brand Communities
What makes people connect with a service, idea or product? It’s all in the brand story you tell and the way you tell it. Your brand’s story is more than...
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Elevate Brand Storytelling Conference
Brand Storytelling
Our own Rebecca Herr is in Deer Valley, Utah this week, participating in the Elevate brand storytelling conference. Always the storyteller, Rebecca is making connections everywhere she goes - even...
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Repost on Instagram to build brand community
Building Brand Community on Instagram by Reposting
  Social media is all about sharing content. On Instagram, this means reposting relevant brand community content in addition to your brand’s original content. Instagram repost allows users to easily...
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How to grow to brand community
How to build a Brand Community?
There are many tactics that businesses can use to connect within their city. Building an online brand community is also helpful for attracting positive attention. Let's look at some of the...
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