LeFace Insights

Brand Community insights from our digital life!

mipcom 2018
MIPCOM 2018 Wrap Up
This year’s MIPCOM market closed in Cannes on 19 Oct with one chart-topping trend from Asia: unprecedented interest in global relationships and collaboration. Although changing circumstances in China and Korea...
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LeFace Entertainment Brand Collective
TV Show Success and Brand Collective
Communities can be found anywhere and everywhere— in schools, among friends, through religious institutions, along political party lines, even among consumer brands that promote certain lifestyles. Brand communities, as they...
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facebook video
Facebook Dominates YouTube For Video Content. Here’s How You Should Respond
Now that a new cohort of consumers (millennials, we’re looking at you) become less prone to ad talk and highly sensitive to brand attempts at creating trust with their audience,...
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Blog is a business
A Blog Isn’t a Blog, It’s a Business
What blogging used to be. A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of...
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What Brands Can Learn From Sports Fandom
While die-hard sports fans may not love the designation, major sports teams are brands. Not “technically brands”, not “also brands”, but brands, full-stop. Those values don’t put sports teams in...
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Instagram Stories
10 ways to captivate with Instagram Stories
Instagram Stories  When you post an Instagram story, you add content for your audience to view over 24 hours. The feature allows the user to engage their audience and help...
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brand Transparency
People Want Brands to be Transparent on Social Media
Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication...
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not for profit brand community
Your Not for Profit Brand Community – Why it Matters
Building a Not for Profit Brand Community - Why it Matters Whenever we approach a new client opportunity - we undertake a deep dive into the client - culminating in...
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Brand Community for Events
Brand Community for Events – We share our knowledge.
Enhancing Brand Communities with Events Few brand community tactics offer the advantages live events do. They provide unmatched opportunities for customers and prospects to interact with a brand. Events facilitate...
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AIDA framework LeFaceb Brand Commnunity
Making a sale to start a relationship
The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path . For the longest time, it served as a checklist...
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