SEO / SXO

LinkedIn Content Marketing
LinkedIn Content Marketing
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LeFace recently completed a content marketing campaign on LinkedIn to reach targeted industry professionals. The campaign included LinkedIn Content Ads featuring video case studies of customers; Sponsored InMails personalized for specific recipients; and display ads offering content downloads. LinkedIn provided...
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google algorithm changes
Surviving Google’s Algorithm Changes
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Did you see that Google just posted an article about how you can survive their algorithm changes? They broke down what they are looking for in a website, assuming you want to rank high. Now they did mention that there...
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leFace brand Community Marketing Secrets
Steal your Competitors Marketing Secrets
Marketing is hard! But it doesn't have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Hey everyone, I'm Colin Turnbull and today,...
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social media conversions leface brand community
17 Charts on Where Social Media is Headed
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Before you post anything else on the social web, check out these 17 charts that explain what’s working today and how the future of social media marketing will look.
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brand community success startup
If I Had to Start All Over Again, I Would…
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I started relatively young - 16 years old working in telemarketing and then onto Insurance by 18. At the ripe age of 25 and a half, I started my first tech business with some friends. We were part of the...
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digital marketing 2019
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
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LeFace Content Marketing
The Metrics to Track Your Content Marketing Goal
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One of the biggest challenges for content marketers is measuring ROI. Maybe it's because they spend so much time actually creating content that, once it's published, their energy for distributing it and finding ways to measure its success is limited. Well, that's just...
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Blog is a business
A Blog Isn’t a Blog, It’s a Business
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What blogging used to be. A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of the places you traveled to and blogging about the food you...
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Brand Community SEO
Advanced Cheat Sheet To Brand Community SEO
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Disclaimer: This is a long article. We included images to break up sections and provide context – so it isn’t all copy. There are important Brand Community SEO techniques discussed – beyond the top stuff everyone else talks about –...
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search snippets
How to write your content for featured snippets
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How to Write your content for  featured snippets Attracting attention and generating traffic through the SERPs (Search Engine Result Pages) is harder than ever before… Competition is fierce, with more and more brands prioritising SEO in their quest for increased online...
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