Digital Strategy

How to grow to brand community
How to build a Brand Community?
There are many tactics that businesses can use to connect within their city. Building an online brand community is also helpful for attracting positive attention. Let's look at some of the best ways that business owners can leverage the art of...
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brand community
Brand Experience, Every Touch Point Matters
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In today's market, no company can expect to build a successful venture based on product alone. Even if your product  is a game changer, new versions will develop in an attempt to take your market share. A strong product without...
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brand community infograph
Millennials “would spend more” if part of a brand’s community, according to Dialogue
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More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This...
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Brand Community Example Apple
How Brand Community Saved Apple
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How Brand Community Saved Apple These days, the prevailing marketing wisdom seems to be “When in doubt, copy Apple.” You see it everywhere from TV ads and print ads, right down to the knockoff product designs stretching across the aisles...
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Brand Community Voice Recognition
Is voice search the future of content marketing?
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Is voice search the future of content marketing? In the early days of voice search, most people dismissed the idea of speaking rather than typing as a gimmick. After all, publicly asking personal assistants like Siri or Google Now to search...
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Brand Community
How to Build Your Own Brand Community
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How to Build Your Own Brand Community We all belong in different places, with different people. Consumers want to have meaningful relationships with the brands they engage with. Establishing a genuine connection with your target market means giving them a...
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Digital PR
Is Digital PR getting harder?
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Is Digital PR Getting Harder? Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace the winds of change – they bring a broad range of new and exciting opportunities....
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Editorial Calendar
Tools for editorial calendar
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Content Marketing 101: Tools for is the unlimited editorial calendar. Great content marketing requires more than just great content. Whether we like it or not,  we all learn at some point that the key to real success is strategy. In content marketing, along...
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2018 Search Trends
Search Trends
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2018 Search Trends Do you want the god news or bad news? For a couple of years now, key industry commentators have been trying to convince us that SEO is dead and, by and large, we’ve ignored them. Our faith in search isn’t entirely...
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Content Idea Tools
Stuck for content ideas?
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Stuck for Content Ideas? These  5 tools will help So, you need to write a new piece of content but are stuck for ideas? Don’t worry, you’re not alone… In an overcrowded online space, it’s not easy thinking of a new angle...
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