Digital Strategy

digital marketing 2019
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
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Leface Content Marketing
The Future of Content Marketing: It’s Not What You Think
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Content Marketing has changed. You've heard people like me throw around stats like the average page that ranks on page 1 of Google contains 1,890 words. But why is it that whenever you publish a blog post, no matter how...
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LeFace Entertainment Brand Collective
TV Show Success and Brand Collective
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Communities can be found anywhere and everywhere— in schools, among friends, through religious institutions, along political party lines, even among consumer brands that promote certain lifestyles. Brand communities, as they are known, offer the individual the opportunity to find meaning...
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Blog is a business
A Blog Isn’t a Blog, It’s a Business
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What blogging used to be. A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of the places you traveled to and blogging about the food you...
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Fandom
What Brands Can Learn From Sports Fandom
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While die-hard sports fans may not love the designation, major sports teams are brands. Not “technically brands”, not “also brands”, but brands, full-stop. Those values don’t put sports teams in the same ballpark as, say, Google and Apple (more like...
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brand Transparency
People Want Brands to be Transparent on Social Media
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Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is more...
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not for profit brand community
Your Not for Profit Brand Community – Why it Matters
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Building a Not for Profit Brand Community - Why it Matters Whenever we approach a new client opportunity - we undertake a deep dive into the client - culminating in an informed proposal and ideally, a mandate. This time, we...
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AIDA framework LeFaceb Brand Commnunity
Making a sale to start a relationship
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The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path . For the longest time, it served as a checklist for advertising and branding executives when developing a brand or...
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Brand Community SEO
Advanced Cheat Sheet To Brand Community SEO
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Disclaimer: This is a long article. We included images to break up sections and provide context – so it isn’t all copy. There are important Brand Community SEO techniques discussed – beyond the top stuff everyone else talks about –...
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build brand community to increase sales
Build Brand Community and Boost Your Sales!
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The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates. The growing success of one our clients; CLUBFOUR20,  is...
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