Digital Strategy

Thought Leadership
How to Build Thought Leadership Without Bragging About Yourself
||, ,
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and people. For brands it can help increase...
continue reading
Outrank your Competitors
Outrank your Competitors Online
||, ,
A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole marketing strategy and position your business for future success. Having a better understanding of the competitive landscape, an insight into...
continue reading
LinkedIn Content Marketing
LinkedIn Content Marketing
||, ,
LeFace recently completed a content marketing campaign on LinkedIn to reach targeted industry professionals. The campaign included LinkedIn Content Ads featuring video case studies of customers; Sponsored InMails personalized for specific recipients; and display ads offering content downloads. LinkedIn provided...
continue reading
leFace brand Community Marketing Secrets
Steal your Competitors Marketing Secrets
Marketing is hard! But it doesn't have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Hey everyone, I'm Colin Turnbull and today,...
continue reading
Live Streaming Events Reface Brand Community
Benefits of Live Streaming
Why you should care about Live Streaming Video The world of marketing is always evolving, leaving marketers constantly on their toes when it comes to new ways of reaching customers and spreading brand awareness. There’s no question that live streaming events...
continue reading
MIPTV2019 LeFace
MipTV Sets Revamp in Motion Amid Falling Attendance, Dissatisfaction
||,
The talk at MipTV in Cannes isn’t about the latest hot show this year. It’s about whether the global TV confab has lost its mojo, and whether a plan to revamp the market will inject new life into the event....
continue reading
social media conversions leface brand community
17 Charts on Where Social Media is Headed
||,
Before you post anything else on the social web, check out these 17 charts that explain what’s working today and how the future of social media marketing will look.
continue reading
brand community success startup
If I Had to Start All Over Again, I Would…
||, ,
I started relatively young - 16 years old working in telemarketing and then onto Insurance by 18. At the ripe age of 25 and a half, I started my first tech business with some friends. We were part of the...
continue reading
17 Hidden Facebook Marketing Tools That Will Increase Your Engagement
||,
Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential. The real power is underneath. It’s hidden. Now before we get started, for the first...
continue reading
leface facebook messenger
How to Get Higher Open Rates and CTRs Using Facebook Messenger
||,
You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: If you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate...
continue reading