Content Marketing

Leface Content Marketing
The Future of Content Marketing: It’s Not What You Think
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Content Marketing has changed. You've heard people like me throw around stats like the average page that ranks on page 1 of Google contains 1,890 words. But why is it that whenever you publish a blog post, no matter how...
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LeFace Content Marketing
The Metrics to Track Your Content Marketing Goal
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One of the biggest challenges for content marketers is measuring ROI. Maybe it's because they spend so much time actually creating content that, once it's published, their energy for distributing it and finding ways to measure its success is limited. Well, that's just...
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facebook video
Facebook Dominates YouTube For Video Content. Here’s How You Should Respond
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Now that a new cohort of consumers (millennials, we’re looking at you) become less prone to ad talk and highly sensitive to brand attempts at creating trust with their audience, video is gaining strong support as a way to connect...
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Blog is a business
A Blog Isn’t a Blog, It’s a Business
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What blogging used to be. A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of the places you traveled to and blogging about the food you...
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Instagram Stories
10 ways to captivate with Instagram Stories
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Instagram Stories  When you post an Instagram story, you add content for your audience to view over 24 hours. The feature allows the user to engage their audience and help them stay on your page longer. It also can help...
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not for profit brand community
Your Not for Profit Brand Community – Why it Matters
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Building a Not for Profit Brand Community - Why it Matters Whenever we approach a new client opportunity - we undertake a deep dive into the client - culminating in an informed proposal and ideally, a mandate. This time, we...
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build brand community to increase sales
Build Brand Community and Boost Your Sales!
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The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates. The growing success of one our clients; CLUBFOUR20,  is...
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brand story and brand community
Authentic Brand Stories Create Brand Communities
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What makes people connect with a service, idea or product? It’s all in the brand story you tell and the way you tell it. Your brand’s story is more than marketing a blurb to catch  attention. It should express the...
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Elevate Brand Storytelling Conference
Brand Storytelling
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Our own Rebecca Herr is in Deer Valley, Utah this week, participating in the Elevate brand storytelling conference. Always the storyteller, Rebecca is making connections everywhere she goes - even the Owl from Harry Potter. Why is Leface at the...
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Repost on Instagram to build brand community
Building Brand Community on Instagram by Reposting
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  Social media is all about sharing content. On Instagram, this means reposting relevant brand community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers. Instagram...
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