Content Marketing

brand community success startup
If I Had to Start All Over Again, I Would…
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I started relatively young - 16 years old working in telemarketing and then onto Insurance by 18. At the ripe age of 25 and a half, I started my first tech business with some friends. We were part of the...
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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement
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Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential. The real power is underneath. It’s hidden. Now before we get started, for the first...
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leface facebook messenger
How to Get Higher Open Rates and CTRs Using Facebook Messenger
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You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: If you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate...
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digital marketing 2019
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
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Content | Maintenance | LeFace
Content Maintenance: How to Ensure That Your Old Blog Posts Remain Evergreen
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Content Marketing is a tactic that anyone can use. It can be niche specific. It can be in any format imaginable. It can also be absolutely free. But not everything about creating content is easy. There are elements that can...
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Leface Content Marketing
The Future of Content Marketing: It’s Not What You Think
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Content Marketing has changed. You've heard people like me throw around stats like the average page that ranks on page 1 of Google contains 1,890 words. But why is it that whenever you publish a blog post, no matter how...
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LeFace Content Marketing
The Metrics to Track Your Content Marketing Goal
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One of the biggest challenges for content marketers is measuring ROI. Maybe it's because they spend so much time actually creating content that, once it's published, their energy for distributing it and finding ways to measure its success is limited. Well, that's just...
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facebook video
Facebook Dominates YouTube For Video Content. Here’s How You Should Respond
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Now that a new cohort of consumers (millennials, we’re looking at you) become less prone to ad talk and highly sensitive to brand attempts at creating trust with their audience, video is gaining strong support as a way to connect...
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Blog is a business
A Blog Isn’t a Blog, It’s a Business
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What blogging used to be. A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of the places you traveled to and blogging about the food you...
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Instagram Stories
10 ways to captivate with Instagram Stories
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Instagram Stories  When you post an Instagram story, you add content for your audience to view over 24 hours. The feature allows the user to engage their audience and help them stay on your page longer. It also can help...
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