Brand Community

facebook video
Facebook Dominates YouTube For Video Content. Here’s How You Should Respond
||,
Now that a new cohort of consumers (millennials, we’re looking at you) become less prone to ad talk and highly sensitive to brand attempts at creating trust with their audience, video is gaining strong support as a way to connect...
continue reading
Fandom
What Brands Can Learn From Sports Fandom
||,
While die-hard sports fans may not love the designation, major sports teams are brands. Not “technically brands”, not “also brands”, but brands, full-stop. Those values don’t put sports teams in the same ballpark as, say, Google and Apple (more like...
continue reading
brand Transparency
People Want Brands to be Transparent on Social Media
||,
Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is more...
continue reading
not for profit brand community
Your Not for Profit Brand Community – Why it Matters
||, ,
Building a Not for Profit Brand Community - Why it Matters Whenever we approach a new client opportunity - we undertake a deep dive into the client - culminating in an informed proposal and ideally, a mandate. This time, we...
continue reading
build brand community to increase sales
Build Brand Community and Boost Your Sales!
||, ,
The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates. The growing success of one our clients; CLUBFOUR20,  is...
continue reading
Website Usability and Brand Community
Website Usability and Brand Community
||
HOW DO USERS THINK?   Basically, users’ habits on the web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their...
continue reading
Brand Community Experience
Enhancing the brand community experience
||
Any time a customer interacts with your brand is a brand community touch point and is an opportunity to enhance the brand community experience. These include face to face contact with people representing your company, interfacing with your website, using...
continue reading
Brand Community and Charities
Charities and Brand Community
||
Charities need to remember why they exist – and shout about it Purpose, is “the reason for which something is done or made or for which something exists”. Charities should be the best organizations at explaining their charities brand community but...
continue reading
brand story and brand community
Authentic Brand Stories Create Brand Communities
||,
What makes people connect with a service, idea or product? It’s all in the brand story you tell and the way you tell it. Your brand’s story is more than marketing a blurb to catch  attention. It should express the...
continue reading
Elevate Brand Storytelling Conference
Brand Storytelling
||,
Our own Rebecca Herr is in Deer Valley, Utah this week, participating in the Elevate brand storytelling conference. Always the storyteller, Rebecca is making connections everywhere she goes - even the Owl from Harry Potter. Why is Leface at the...
continue reading