Brand Community

Brand Community Power of saying no
This one word changed our Brand Community
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The power of saying, "No". When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it...
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digital marketing 2019
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
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Content | Maintenance | LeFace
Content Maintenance: How to Ensure That Your Old Blog Posts Remain Evergreen
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Content Marketing is a tactic that anyone can use. It can be niche specific. It can be in any format imaginable. It can also be absolutely free. But not everything about creating content is easy. There are elements that can...
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Reface Entertainment | Music
5 SONGS TO GET THE CREATIVE JUICES FLOWING
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Multitasking is a part of our daily responsibilities and sometimes it can be hard to get in the right mindset to finish everything. Lucky for you (and your brain), studies show that music is highly effective in raising efficiency while...
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mipcom 2018
MIPCOM 2018 Wrap Up
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This year’s MIPCOM market closed in Cannes on 19 Oct with one chart-topping trend from Asia: unprecedented interest in global relationships and collaboration. Although changing circumstances in China and Korea are a driving force, the noticeable shift in attitudes is...
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LeFace Entertainment Brand Collective
TV Show Success and Brand Collective
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Communities can be found anywhere and everywhere— in schools, among friends, through religious institutions, along political party lines, even among consumer brands that promote certain lifestyles. Brand communities, as they are known, offer the individual the opportunity to find meaning...
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facebook video
Facebook Dominates YouTube For Video Content. Here’s How You Should Respond
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Now that a new cohort of consumers (millennials, we’re looking at you) become less prone to ad talk and highly sensitive to brand attempts at creating trust with their audience, video is gaining strong support as a way to connect...
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Fandom
What Brands Can Learn From Sports Fandom
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While die-hard sports fans may not love the designation, major sports teams are brands. Not “technically brands”, not “also brands”, but brands, full-stop. Those values don’t put sports teams in the same ballpark as, say, Google and Apple (more like...
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brand Transparency
People Want Brands to be Transparent on Social Media
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Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is more...
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not for profit brand community
Your Not for Profit Brand Community – Why it Matters
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Building a Not for Profit Brand Community - Why it Matters Whenever we approach a new client opportunity - we undertake a deep dive into the client - culminating in an informed proposal and ideally, a mandate. This time, we...
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