August 2018

Brand Community for Events
Brand Community for Events – We share our knowledge.
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Enhancing Brand Communities with Events Few brand community tactics offer the advantages live events do. They provide unmatched opportunities for customers and prospects to interact with a brand. Events facilitate relationship and building brand communities with like-minded individuals, and enable...
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AIDA framework LeFaceb Brand Commnunity
Making a sale to start a relationship
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The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path . For the longest time, it served as a checklist for advertising and branding executives when developing a brand or...
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Brand Community SEO
Advanced Cheat Sheet To Brand Community SEO
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Disclaimer: This is a long article. We included images to break up sections and provide context – so it isn’t all copy. There are important Brand Community SEO techniques discussed – beyond the top stuff everyone else talks about –...
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build brand community to increase sales
Build Brand Community and Boost Your Sales!
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The newest way to sell is by getting your customers to sell for you. To do this, you need to build brand community with customers who want to become brand community advocates. The growing success of one our clients; CLUBFOUR20,  is...
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Website Usability and Brand Community
Website Usability and Brand Community
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HOW DO USERS THINK?   Basically, users’ habits on the web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their...
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Brand Community Experience
Enhancing the brand community experience
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Any time a customer interacts with your brand is a brand community touch point and is an opportunity to enhance the brand community experience. These include face to face contact with people representing your company, interfacing with your website, using...
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